Jun 24, 2008

You should get to know your pizza just like I know mine

Now this is good marketing (and yes, the pizza is pretty darn good):

On Wednesday, June 25th at 7pm, please join Jesse Malin, Johnny T, Kevin Cole and Magnum PR for the first in a series of special events at the brand new rock and roll Pizza Shop, 110 Avenue A (at 7th street ) in New York City .... Come down and meet renowned photographer Bob Gruen, who has personally approved limited edition Clash pizza boxes bearing one of his unique images of the legendary band...

The Pizza Shop is owned by Jesse Malin (Coney Island High, Niagara, The Bowery Electric), Johnny T ( Niagara , Black & White, Motherf*cker, The Bowery Electric) and Chef Kevin Cole (Two Boots, Three of Cups). All three are musicians who met several years ago playing in different bands in the East Village .

110 Avenue A has been a pizza shop since the 1960's. The owners wanted to keep the old school vibe, but not the old school grime. The space has been completely gutted but the feel of a vintage pizza parlor still remains. The decor is classic black and white tile, hard wood floors, black formica countertops, and unique art (including a Ginsberg print of Jack Kerouac standing on the corner of 7th street and Avenue A). As you listen to a mix of Reggae, Soul and Rock & Roll you can take a seat in the back booths and watch a classic Kung-Fu or surf movie if the game isn't on.

The pizza boxes are all limited edition prints. Around 1500 of each box style is made and then never reproduced. The first one being a photo of the Clash from 1979 taken by world famous rock photographer Bob Gruen. Each box will have a different image created by well known and local artists featuring their particular style and medium and these boxes are free with a purchase of any pizza.

Amazing food, killer music and collectible art!

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